I Can’t Believe It’s Not Butter! Day

After garnering attention from my GIF stickers on GIPHY, I Can’t Believe It’s Not Butter reached out to produce a series of GIFs and GIF stickers to “slather” the internet with a celebration of wild and buttery (but NOT butter) goodness. The message was definitely “spread” reaching a total of over 297 MILLION views worldwide.

concept + design + animation: Chris Timmons

client: I Can’t Believe It’s Not Butter